The October birth stones, once the pretty but weak pink tourmaline, receive a timely update in the pink sapphire, a stronger, much more suitable gem stone to use in eternity bands. The new October birth stone brings to mind the dazzling, pretty color of the prior stone while embracing modern practicality. In legend, October birthstones were prized as jewels believed to promote creative thinking in the wearers, and were given to represent hope. This conjunction of strength & affordability-- pink sapphires are the strongest naturally pink gem stone other than the particularly rare pink diamond & are significantly less costly-- set them apart as the wise choice as a modern October birthstone.