The pink sapphire claims the title of the new October birthstone ring gem. The former October birth stone, the pink tourmaline, is appealing but essentially impractical, as it is quite fragile & thus unsuitable for cutting into the uniform shapes & sizes an eternity band's gems require. In legend, October birth stones were cherished as gemstones believed to boost creative thinking in the wearers, and were given to signify hope. The blend of strength & affordability-- pink sapphires are the strongest naturally pink jewel other than the quite rare pink diamonds and are considerably more obtainable-- set them apart as the obvious choice as the modern October birthstone.